Fast Track Events Partners with Serba Wangi to Bring Leading K-Pop Stars to Malaysia

Fast Track Events (FTE) is partnering with Serba Wangi Sdn. Bhd. to bring some of Asia’s most renowned K-pop and entertainment stars to Malaysia, celebrating the launch of three new ecoBrown’s Brice Wholegrain Rice Puffs flavours — Truffle, Himalayan Salt, and Musang King Durian.

The collaboration also features exclusive fan engagement experiences for both ecoBrown’s Brice and Nuuna, connecting beloved brands with fans through the power of entertainment and memorable experiences.

The K-pop stars headlining the milestones include:

  • May 2025 – TREASURE (CHOI HYUN SUK, DOYOUNG, HARUTO, PARK JEONG WOO) from YG Entertainment

  • July 2025 – MINNIE of i-dle from Cube Entertainment

  • September 2025 – HWANG IN YOUP from KN Studio

This campaign not only celebrated new product innovation but also reflected our role in turning entertainment into memorable experiences.

As a leading entertainment partner in Asia, Fast Track Events (FTE) continues to connect brands with top K-pop and entertainment talent, turning collaborations into impactful experiences.

 
Judy Ang